Koelnmesse digital signage

Object: Koelnmesse – pioneer in matters of digital signage: more than 200 m² of digital surface installed in the north area alone
Trades: Digital signage, media technology, electrical engineering

Challenge

Exhibitors and visitors are now guided around the exhibition center in Cologne flexibly and precisely according to the situation and thus reach their destination quickly. In addition, there are event notices, weather, traffic and train information, animations, hall plans and much more. In addition, the total of over 200 m² of digital surface in the north area will be marketed as an attractive advertising medium.

The high-resolution spots in the north area offer exhibitors new opportunities to draw visitors’ attention to their products with innovative advertising messages at the exhibition stand: in the entrance area, on the boulevard or at the hall entrances. The digital signage areas and steles are controlled by an intelligent and user-friendly software solution that combines algorithm-based routing with visitor information and advertising on a display area according to previously defined rules. This makes it possible to show this different information both simultaneously and in sequence on a display surface.

Installed material

  • Outdoor LED wall sld digital systems
  • Samsung LED walls
  • Loudspeaker system & power amplifiers Bose
  • Signal transmission Crestron
  • Digital signage player Lenovo
  • Extron

Text: Press release No. 31 / September 5th, 2018
Images: Tobias Vollmer
Video: Koelnmesse Neuemedien / YouTube

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