For the expansion of the excel London exhibition center, we implemented a comprehensive digital signage concept with the goal of taking wayfinding, communication, and brand impact to a new level. The focus was on developing a high-performance visual infrastructure that clearly guides visitor flows, conveys information effectively, and simultaneously creates space for a strong visual brand presence.
Large-format display solutions with a striking presence
As part of the project, a high-performance visual infrastructure was created that is tailored to various applications and requirements within the exhibition grounds. The scope of the implemented solution included:
- about 40 Samsung displays with a 55-inch screen diagonal
- two double-sided, suspended LED walls, each measuring 7 × 2 meters
- a wall-mounted large-format LED display measuring an impressive 23.5 × 6.6 meters
This combination of displays and large-scale LED solutions ensures maximum visibility and a powerful visual impact throughout the entire area. The variety of formats and placements creates a cohesive digital signage system that can be used for both information and presentation purposes.
Clear communication at the highest level
The strategic use of media technology creates a seamless information system that intuitively guides visitors while also providing opportunities for brand presentation. Information can be conveyed clearly and in an eye-catching manner, while the visual infrastructure helps present content on a large scale and in an effective way.
Clear, easily understandable, and technically reliable communication plays a central role, especially in a large-scale trade show environment. The digital signage solution we implemented meets these exact requirements and combines visitor guidance, information delivery, and visual presence into a unified concept.
An experience you'll never forget
The result is a forward-looking digital signage solution that not only impresses from a technical standpoint but also noticeably enhances the overall trade show experience. The installed systems enable:
- clear and efficient visitor guidance
- The effective presentation of brand messages
- High visibility over a large area
- a lasting improvement in the trade show experience
The result was a modern, expansive, and high-impact digital signage infrastructure for excel London that visibly integrates communication, wayfinding, and brand impact across the expanded exhibition grounds.
