The Exhibition Centre London, or ExCeL for short, is one of the most important exhibition centers in the United Kingdom. Opened in November 2000, the complex is located in East London and covers more than 400,000 square meters. The exhibition complex consists of two halls, each measuring 32,500 square meters, which can be flexibly divided into smaller units.
For this versatile trade show environment, sld mediatec installed new digital signage displays. They support wayfinding, information, and promotional communications throughout the ExCeL complex.
LED Displays for Information, Wayfinding, and Advertising
The installed digital signage solutions can provide visitors with information about upcoming exhibitions, weather updates, or public transportation. At the same time, they serve as digital wayfinding tools and flexible advertising spaces.
Clear visual communication is crucial, especially at large exhibition centers. Digital displays help make information quickly visible and guide visitor traffic in a targeted manner.
Various LED solutions for indoor and outdoor use
sld mediatec installed various LED systems at the ExCeL venue. These include, among other things, three double-sided, ceiling-mounted indoor LED walls. Each measures approximately six by one meter.
In addition, an outdoor LED wall archway was installed at the exhibition entrance, along with pyramid- and cube-shaped LED walls, as well as single-sided and double-sided LED screens. This created a versatile digital signage infrastructure for a variety of applications.
Precise Installation Under Challenging Conditions
The indoor installation posed special challenges for the installation team. Working at great heights, in particular, required experience, safety precautions, and meticulous execution.
The outdoor LED archway at the entrance to the exhibition center also required the utmost precision. Since the LED wall was built across a corner, all modules had to be mounted precisely on the steel substructure. This was the only way to achieve a seamless and clean overall surface.
Digital Signage for a Modern Trade Show Experience
With its new digital signage displays, the Exhibition Centre London now has a modern visual communication solution. The LED systems effectively combine information, wayfinding, and brand presentation.
To this end, sld mediatec implemented a technical infrastructure that meets the requirements of an international exhibition center. As a result, digital signage at ExCeL has become an integral part of a modern and flexible trade show experience.
