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Digital signage – the innovative solution for modern trade fairs. Where extra advertising banners were produced in the past, digital signage comes into play today. When is the next train? What is the weather like? What future trade fairs are planned? This information and much more can now be passed on to the visitor flexibly and precisely according to the situation. At Fiera Milano, this is now possible. Of course, the screens can also be used as advertising space, offering added value for organizers, exhibitors and visitors. Numerous screens were installed at Fiera Milano, including two LED displays set up as a triangle in the water basin.