Author: Ramona Birner

sld mediatec is Poly Silver Partner

As a Poly Silver Partner, we have access to first-class training, certifications and know-how, which we can pass on to our customers. This means that we are always up to date and can implement projects with tomorrow’s technology already today.

Immersive room in the German Expo Pavilion

360° LED

from invidis Redaktion

“Connecting Minds, Creating The Future”: Creating community and shaping the future, these were the core messages of the German Pavilion at Expo 2020 in Dubai. The pavilion, which attracted more than 2.5 million visitors between October 2021 and March 2022, received the Expo Gold Award, among other honors. One highlight was the Exit Experience: an immersive space with a 360-degree LED installation with swings hanging from the ceiling in the center. The 60 x 2.70 meter LED wall came from Samsung and was installed by sld mediatec from Nuremberg.

 (c) German Pavilion Expo 2020 Dubai / Bjoern Lauen

The German pavilion was to represent a campus in which the visitors, as students, went through various stations: the Energy Lab, the Future City Lab and the Biodiversity Lab. At the end, they came to the Graduation Hall. This graduation experience emphasized the core message in an emotional way: Graduates took a seat on a swing and tried to make it swing in unison as a group. The message: small movements can move big things when you join forces. A video show with personalized messages ran on the 360-degree screen.

Preparations started back in 2017, with the sld mediatec team initially setting up part of the video wall in Nuremberg and feeding it with the video content. The individual cabinets came from Samsung’s IER series with SMD LEDs. According to sld mediatec, one of the selection criteria for the LED technology was reliability: “When Sheikh Mohammed himself enters the German Pavilion as the supreme head of state or Federal Minister of Economics Robert Habeck is present as a guest, the displays must be 100 percent operational. You can’t afford a failure at an Expo,” says Florian Skrzypczak from sld mediatec.

The selection committee for the German Pavilion, under the direction of Koelnmesse, had commissioned the Cologne-based company Facts and Fiction, which developed the campus concept. The rooms dealt with the topics of energy transition, climate change and sustainability. The immersive elements were intended to engage visitors emotionally and arouse their interest in the big issues. “In our pavilion, people who are strangers to each other were united in a community working on a common task. That’s what sustainability is all about: everyone has to pull together,” says Annika Belisle, Head of Communications at Koelnmesse. “Especially the 360° video installation all around the Graduation Hall contributed to this feeling of togetherness.”

Before visitors entered Graduation Hall, they saw energy lines with solutions for the energy supply of the future in the darkened Energy Lab. In the Future City Lab, students became part of a nested urban landscape surrounding them. In the Biodiversity Lab, they experienced biodiversity under a display mobile.

We are ServicePartner of the NürnbergMesse

A total of 25 ServicePartners ensure a high-quality service offering at the NürnbergMesse and we are very pleased to now be a part of it.

With more than 1,000 projects a year, we, sld mediatec GmbH from Nuremberg, have developed into one of the full-service specialists since our foundation in 1995. Thanks to almost 30 years of experience in media and event technology and our team of dedicated professionals, we will be a reliable partner for NürnbergMesse. Our diverse references in the areas of trade fairs, conferences as well as music events and TV productions finally convinced in the selection process. Thanks to our location in Nuremberg, we can also offer exhibitors high-quality services at short notice.

The contracting and billing for the exhibitors is efficient and uncomplicated via NürnbergMesse. “In our ServicePartner network, we bundle the full expertise around the exhibition appearance. Our customers benefit from experienced service providers and the efficiency of one contact partner, NürnbergMesse,” says NürnbergMesse CEO Prof. Dr. Roland Fleck.

Photo: Remo Zimmermann, Head of Services at NürnbergMesse and Sebastian Kamm, Managing Director of sld mediatec GmbH (from the left).
Photo credit: NürnbergMesse/Thomas Geiger

Ball of Entrepreneurs 2022

The Ball of Entrepreneurs was held for the tenth time this year. After the long Corona break, the anticipation was naturally all the greater among everyone involved.

The set-up in the new, larger location – Hall 3C on the NürnbergMesse site – took more than four days. This project was only possible thanks to terrific teamwork and organization. Thus, Hall 3C, which offers space for about 1,500 guests, has transformed more and more into a great event location every day.

On October 15, 2022, the 10th anniversary edition of the ball highlight took place. Various show and dance acts created the right atmosphere and made the evening an unforgettable experience.

We are already looking forward to the next Ball of Entrepreneurs and thank all partners for the great cooperation! #seeyousoon

Hoffmann Group LogisticCity Nuremberg

In Nuremberg, at Poststraße 15, the tool manufacturer Hoffmann Group has built the LogisticCity with around 100,000m² of floor space. With the largest tool logistics center in Europe, Hoffmann ensures the highest reliability and speed of delivery with the most modern logistics concepts.

Among other things, we installed the following in the entire building:

  • Displays
  • Conference technology
  • Projectors
  • Loudspeakers

On the following pictures you can see: Displays in the entrance area, which are used for visitor information, the Hoffmann Lounge with display for advertising films, the Holex area with display for advertising films, conference rooms, equipped with the latest media technology for flexible working, touch panels for clear room booking.

State Ministry of Finance and for Home Affairs


Up-to-date conferencing technology is more important than ever, especially in today’s world.

We have installed state-of-the-art media technology in the State Ministry of Finance and Home Affairs in Nuremberg. The selection for the use of the room and the control of all installed devices is easily done via a tablet. Individual settings can also be made by the customer himself at any time via the tablet.

Effective air purification

Coughing, sneezing or even a simple conversation spreads over 350 types of microorganisms present in the mouth through droplets and bio-aerosols. These float in the air for hours and create a very dangerous environment for people present in the room.

Our air filters with TPA® technology help keep this risk to a minimum. They efficiently reduce 99.9% of all air components of concern.

Air filter with TPA® technology

  • The patented TPA® technology is arguably the most effective air filtration and purification solution on the market. Scientific tests have shown the novel electro-ionic field removes 99.9% of all influenza viruses, bacteria and bio-aerosols. TPA is an environmentally friendly and sustainable solution that requires no consumables.
  • Our advanced air purification technology is now available for all high traffic locations in private, public and commercial areas, such as offices, hotels, medical practices, schools and business premises.

Digitization with the multifunction table All-in-One

Up-to-date digitization of schools, educational institutions, government offices, lecture halls, etc. is becoming increasingly urgent and necessary. We were all caught completely unprepared by the Corona crisis. But it is not a solution to close all facilities for months and leave students to their own devices or to their parents. It has become clear that there is a need to catch up in digitization in many areas. We want to be a strong partner here and find individual solutions so that lectures of all kinds can take place as usual.

Digitization will revolutionize our lives in many areas and create countless opportunities. Easy system integration of the latest digital technology into existing analog systems is possible.

sld mediatec GmbH sees itself as a strong partner for the digitalization of schools, educational institutions, public authorities, lecture halls and much more.

The central element is the digital console. In addition to accommodating all the hardware, concrete design factors have also been worked out.


  • Lowest possible barrier between lecturer and audience
  • Stand alone without fixation
  • Durable
  • Furniture-like
  • Neutral design
  • Representation of technology
  • Includes: two monitors, PC, document camera, audio and video system
  • No assembly, easy implementation
  • Integration of common media players, such as beamers and screens, which do not require touch function
  • Full-fledged distance teaching with the console does not differ in essence from normal teaching

EXPO 2020 Dubai

Expo 2020 Dubai  is a platform for experiences, discovery, innovation, idea sharing and collaboration. It has been postponed by one year due to Corona and will now take place from October 1, 2021 – March 31, 2022.

The motto is: “Connecting Minds, Creating the Future“.

The World’s Fair, through the best examples of collaboration, innovation and cooperation from around the world, aims to inspire people. World’s Fairs have featured innovations such as the telephone (Philadelphia, 1876), the Eiffel Tower (Paris, 1889), the Ferris wheel (Chicago, 1893), the X-ray machine (Buffalo, 1901), ice cream cones (St. Louis, 1904), television (New York, 1939), IMAX (Osaka, 1970), touch screens (Knoxville, 1982) and the humanoid robot (Nagoya, 2005).

(Source: FAQ Expo 2020 Dubai)

Our field of activity

We are technically in charge of two pavilions at the same time. Among them the German Pavilion and the Monegasque Pavilion.

Before we get started, we asked a few questions to our project manager Nicolas Pachatz.

“On 28.03. we will start and the first part of the employees involved in the project will fly to Dubai. How many employees will be there in total?”

Nicolas: “A total of 15 employees from sld mediatec, as well as 13 external employees will be sent. On 28.03. eight men will fly to Dubai for the time being. They will take care of the first tasks, which are in the area of organization and logistics. Within the next weeks, all other employees will join them.”

“The project was already planned last year, but was postponed due to Corona. Have any changes been made to the project in the meantime? What is there to consider because of Corona?”

Nicolas: “The time was used productively by all sides and thus changes were made.
Since Expo 2020 Dubai is heavily involved with future technologies, there are always new, up-to-date ideas for exhibits In the meantime, media technologies have also evolved, so of course we always use the latest of the latest. Regarding Corona: we ensure the safety of our employees there by working in a Corona-compliant manner and likewise according to German and UAE regulations.”

“What will be the biggest challenges on this project?”

Nicolas: “The coordination with the other trades and their systems. But also in general the variety of technologies used.”

“Is there anything that needs to be planned between now and departure?”

Nicolas: “There will be permanent further planning and optimization from the technical, as well as design side. Many technical solutions for complex problems can also only be precisely defined on site. In addition, the connection and coordination with the other trades is a permanent creative process and requires the highest flexibility. But the past has shown that we are up to such challenges and therefore we are all looking forward to this great project.”

BLACKDRAGON – our 120m² LED Wall

Our new LED Wall BLACKDRAGON – 120m² in size and ideally suited for outdoor use. It is currently installed in the drive-in cinema in Nuremberg. Countless viewers enjoy a unique movie experience and best color brilliance.

But what makes BLACKDRAGON so special? Here is an excerpt of the special features:

  • Brightness 5000 nits with HCC (High-powered Common Cathode) for brilliant images, even in sunlight
  • Individual installation possible, between 0°- ±6°, as well as across corners (90°)
  • Easy installation – cost-saving due to quick and easy click system

As you can see, our LED Wall BLACKDRAGON is suitable for almost any purpose, offers top quality and is particularly inexpensive. If you also want to make your event a special experience, rent now with us!

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