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Exhibitors and visitors are now guided around the trade fair center in Cologne in a flexible and situation-specific manner, enabling them to reach their destination quickly. In addition, there are event information, weather, traffic and train information, animations, hall plans and much more. In addition, the more than 200m² of digital space in the north area is marketed as an attractive advertising medium.
The high-resolution spots in the north area offer exhibitors new opportunities to draw visitors’ attention to their products with innovative advertising messages at their booths: in the entrance area to the site, in the boulevard or at the hall entrances. The digital signage surfaces and steles are controlled by an intelligent and user-friendly software solution that combines algorithm-based routing with visitor information as well as advertising on a display surface according to previously defined rules. This makes it possible to present this different information both simultaneously and in sequence on one display surface.