koelnmesse Digital Signage

project

Exhibitors and visitors are now guided around the exhibition grounds in Cologne in a flexible manner tailored to the situation, enabling them to reach their destination quickly. In addition, there are event information, weather, traffic, and train information, animations, hall plans, and much more. Furthermore, the total of over 200 m² of digital space in the northern area is marketed as an attractive advertising medium.

The high-resolution spots in the north area offer exhibitors new opportunities to draw visitors' attention to their products with innovative advertising messages at their booths: in the entrance area to the grounds, on the boulevard, or at the hall entrances. The digital signage areas and steles are controlled by an intelligent and user-friendly software solution that combines algorithm-based route guidance with visitor information and advertising on a display area according to predefined rules. This makes it possible to display this different information both simultaneously and in sequence on a display area.

Material used

• Outdoor LED wall sld digital systems
• Samsung LED walls
• Speaker system & power amplifiers Bose
• Signal transmission Crestron
• Lenovo digital signage player
• Extron

_{Text: Press release No. 31 / September 5, 2018
Image material: Tobias Vollmer
Video: koelnmesse New Media / YouTube}